Supply Management in the Decade Ahead: Same Old, Same Old — Only the Pendulum Swings Part II

Almost 20 years ago, back in 2007, I wrote a 2-part series on Supply Management in the Decade Ahead: The Eight Major forces (Part 1 and Part 2) where I discussed the various external forces that will impact a company’s supply chain, as verified by CAPS, AT Kearney, and their clients.

And just like you don’t need to read another state of procurement report for five years! because, except for the tech-du-jour, nothing has really changed in the past five, ten, and even twenty years; you don’t really need to do an extensive study or survey to realize that the core supply chain issues are more or less the same, it’s just where the pendulum happens to be in it’s swing on each major issue.

Today we discuss the last 4.

Customer & Channel Dynamics

The downstream supply chain will continue to change rapidly due to economics and government policies in some industries. In other industries, supply chain dynamics will be influenced by the poor financial condition of major trading partners in the chain. The impact of private equity firms will also be significant, who will continue to take public companies private, slash costs, raise prices, and change business relationships. (PE, which currently controls between 15% and 20% of the US economy, continues to get more powerful by the day … in fact, it won’t be long before they are twice as powerful as the stock markets, which only generate between 8% and 12% of the GDP per year. They may have a market capitalization equal to 2X to 2.5X of the US GDP, but we all know that’s meaningless because some of that results from foreign investment and an AI-triggered crash is coming.)

The only difference between conducting business today and conducting business in the years ahead with respect to channel dynamics is that these changes will continue to come at an accelerating pace and you will have to continue to adapt faster than you do today. That will require Human Intelligence (HI!) and Human Experience to accomplish. AI can make recommendations, but these are generated based on probabilities generated on unknown training data and can be useful or as useless as the AI telling you to eat one rock a day and strawberries with 2 “r”s. (And I’m not sure what those are, FYI.)

Increased Product Variety & Shorter Life Cycles

Variety will continue to mean more models, brands, and products tailored to different geographies and price points. Consumer tastes in emerging and newly developing economies will be new and different from traditional markets. Traditional lines of competition will continue to blur as companies try new products and markets.

While I was right that you don’t want to browse the web on the screen the size of a credit card, that only goes for developed economies (and in economies where the only devices most people have and the only internet they can afford is their phone, they are quite happy with that), it’s still a fact that you don’t want your fridge to tell your local grocery store that you consumed six litres of rocky road this week, and that you don’t want the ability to cut yourself seven times in a jagged fashion simultaneously while shaving. Amongst the big winners will be the companies that realize sometimes you just want a phone, a fridge, and a straight razor – and not all the garbage Gen AI-based hallucinators are trying to shove into these products today. And, oh yeah, there comes a point where it doesn’t matter how many fractions of an ounce less it is than the previous product, how many extra cubic inches you squeezed into the door, or how fast it vibrates (at least in the case of the razor).

People will want better (faster) and cheaper, but they will want it to meet the need better than last gen tech, not just different, and they don’t want to sacrifice what they have just to get something different. And while Weird Al lamented that his computer was obsolete before I opened the box, we’ve entered an age where most products are obsolete once the first unit is produced … which could be months before it gets into the hands of consumers.

Social Responsibilities

Companies in developed economies will continue to be held to high standards wherever they do business in the world. Companies will have to monitor working conditions in their supply chains all the way back to basic extractive and farming practices. Supply management will have to ensure that the supply base meets environment standards. Commitments to a diversified supply-base will become more important in developed economies, and in a significant sub-set of those now insist on DEI requirements (while one country now insists on no DEI).

However, we are still in the age of CSR: Corporate Social Responsibility. While it’s been proven again and again that consumers won’t pay more (than 1% to 2% above the lowest price) for CSR brands, if products and prices more or less equal, they will generally choose the responsible brand over the irresponsible one.

Environmental Responsibilities

Twenty years ago we said that continuing the social responsibility theme, customers, consumers, shareholders, non-govermental organizations, and governmental bodies will all increase their scrutiny of corporate environmental practices in all regions of the world and demand that companies take environmentally friendly actions. Companies will be forced to meet the environmental expectations of the general populace. Environmental issues will become brand-related issues and influence how companies are viewed in the marketplace. And with the exception of the United States, which is rolling back environment legislation faster than Walmart is rolling back prices, ESG laws have continued to be rolled out … and with the damage that “AI” data centers are doing, in most countries, expect another round of legislation to come later this decade or early next decade.

To meet environmental requirements, if you still don’t have across-functional team with executive leadership to monitor environmental concerns in the extended supply base, it’s time you get one. Carbon restrictions are going to come into effect in (more) countries, water restrictions will emerge, and other pollution control acts will also come into play. An organization will need to keep tabs on what’s being proposed, because, in many countries, proposed legislation eventually becomes reality (although it usually takes longer and gets watered down). It’s always cheaper to be in compliance before an Act comes into effect than scrambling later.

Supply Management in the Decade Ahead: Same Old, Same Old — Only the Pendulum Swings Part I

Almost 20 years ago, back in 2007, I wrote a 2-part series on Supply Management in the Decade Ahead: The Eight Major forces (Part 1 and Part 2) where I discussed the various external forces that will impact a company’s supply chain in the years ahead, as verified by CAPS, AT Kearney, and their clients.

And just like you don’t need to read another state of procurement report for five years! because, except for the tech-du-jour, nothing has really changed in the past five, ten, and even twenty years; you don’t really need to do an extensive study or survey to realize that the core supply chain issues are more or less the same, it’s just where the pendulum happens to be in it’s swing on each major issue.

Today we discuss the first four.

Global Competition Contraction

Twenty years ago, we were dealing with the rise of China hitting full swing as a result of the outsourcing craze that started to pickup in the eighties (as a result of pushes by McKinsey and counterparts), as well as other secondary markets becoming more accessible — and a host of global options for just about everything you could buy.

While this hasn’t changed, since the world’s dependence on China is still at an all time high (from about 5% of Global GDP in 2005 to almost 20% in 2025), and there are more and more companies popping up every year to satisfy your needs, their relative availability to you has changed. With canals and straits being shut down on a regular basis, sanctions coming fast and furious, tariffs costing out supply, and so on, the competition you can access in some countries (especially the United States and Europe) is shrinking by the day. The pendulum is swinging back from Globalization to Deglobalization/Contraction, and, as usual, you have to keep track of where the pendulum is and what direction it is (still) swinging in.

Merger, Acquisition, & Supply Market Consolidation

To meet the onslaught of new competition, companies headquartered in developed economies are still attempting to increase in size, scale and market power to ensure they survive stagflation and recessions. Others, in financial (di)stress, need to do whatever they can to survive. This will thus force many companies to continue the merger and consolidation trend that has been ongoing in fits and spurts for the past few decades.

Similarly, in the supply chain software space, paralleling the procurement software space, due to the impacts of the Age of AI Hype, we will see a lot of M&A as the bigger companies, with their legacy SaaS, acquire smaller “AI” players to add the “AI” propaganda to their own marketing, and the smaller legacy companies, struggling to sell their SaaS, put themselves up for (fire)sale to “AI” and I2O (Intake to Orchestrate) providers who need real capabilities and larger companies trying to complete their suites.

Increased Government Regulation

Governments continue to do what they do best — create red tape for the private sector, sometimes with the best of intent, sometimes to fatten their pockets, and sometimes just to keep busy. Sometimes the regulations help competition, sometimes they protect consumers, and other times they just add cost and process for absolutely nothing. Either way, they won’t stop.

This continues to lengthen your supplier / partner research and contract negotiation cycles, which must discuss relevant government regulations, privacy legislation, DEI (must [not] have), AI, and who’s on the hook when (import/export) tariffs get introduced out-of-the-orange. In addition, government actions to support or restrict economic development, such as tax incentives and trade restrictions, will continue to have a large impact on supply strategies.

Technology Advances

(Proclaimed) technology breakthroughs continue to cause major changes in how products and services are provided, especially in the software and control systems spaces. Properly applied technology improvements (i.e. real AI vs. Gen-AI LLMs) will revolutionize design, planning, and production systems and continue to lower total cost of production and the consumer’s total cost of ownership. Aggressive early adopters who overpay for the hammer when they don’t have any nails (just screws) will drive up costs while driving down efficiency and organizational capability (as they lay off workers they actually need and freeze hiring) are increasing their costs significantly and reducing their consumer base. If they can’t rapidly correct, they’ll end up being part of the new M&A frenzy (if not the next bankruptcy), while those who can successfully adapt modern, proven, tech with a plan will win big.

For the rest of the decade, and possibly part of the next decade, the winners will continue to be those that adopt the right SaaS solutions (because, while we may be in the SaaSpocalypse, it’s only going to weed out those overcharging for commodity software and capability, and the companies that survive the next few years will be those that offer true value. The reality is that even agentic (and AI) is still SaaS, it’s just SaaS that requires less (to no) human intervention [beyond maintenance by the provider] for the tasks it is assigned.

Supply Chain 2026 or Supply Chain 2008? Part III

Still continuing our “the more things change, the more things stay the same” theme, back in 2008, the Supply Chain Digest published an article on Key Trends Impacting Supply Chain Management and Logistics for 2008 where it asked a number of leading academics and practitioners what they saw coming. (Their responses are summarized in this SI post.)

Nine (9) experts weighed in and provided 24 thoughts on what they saw coming in 2008. Those thoughts more-or-less fell into seven themes, and for the most part, those themes are the same themes today. Moreover, the specific concepts addressed are more-or-less the concepts being addressed today. Let’s continue to take them theme by theme and conclude our initial series.

Globalization

Three (3) of the nine (9) experts included globalization as a core theme and stated that they believed:

  • Globalization will continue to take up a lot of organizational focus as companies try to efficiently and cost-effectively manage their global operations.
  • Supply chain globalization is about to enter a new phase, driven by the recognition by many organizations that their initial off shoring decisions were made with a myopic focus on product cost, and not a thorough evaluation of total delivered cost.
  • Freight volumes will continue to fall in the first half of 2008, but will stabilize by the second half of the year.

With the tariffs, global instability, and continually increasing natural disasters, globalization will continue to command organizational focus and attention.

As the pendulum swings back from full globalization to isolationism, we’re returning to an earlier time where trading partners are limited, friend-and-near-shoring is finally gaining traction, and pushes are being made for home-sourcing. (Which won’t happen until proper investments are made because, even with tariffs, it’s still cheaper to use someone else’s multi-million/billion dollar facilities than build your own.)

Freight volumes by country and route will continue to rise and fall as tariffs, oil price surges, recessions, sanctions, border closings and other contributing factors play a factor in actual consumer demand, available supply, and permissible routes.

Multi-Stage Manufacturing

Two (2) of the nine (9) experts included multi-stage manufacturing as a core theme and stated that they believed:

  • More companies will resume manufacturing in-house.
  • Multi-stage manufacturing that allows for decision postponement and re-purposing of parts in-line with fluctuations in demand across product lines will start to become common.

That didn’t really happen much as a result of the financial crisis or the carrier failures because it was still cheaper to outsource, but when tariffs, border closings, oil price surges, and other detrimental factors combine, companies take an analysis of in-house manufacturing seriously and as soon as it looks like it will be cheaper long-term to bring manufacturing back in house (which will happen if the government that pushes an isolationist strategy starts to actively invest in the industries it wants to nationalize / build / resurrect).

This has become common in electronics and control systems where components have been standardized across product variations, and even product lines, to the extent possible to allow for production plan updates and postponement as long as possible to reduce stock-outs in the product versions and lines in greatest demand and minimize overstocks in product versions and lines not selling as well as possible. However, with parts shortages bing common, you can see more and more products are going to be designed with the ability to use multiple components from multiple manufacturers with specs that are “similar enough”.

Green

Two (2) of the nine (9) experts included green supply chain as a core theme and stated that they believed:

  • Activity & Hype around “Green” Supply Chain will continue.
  • “Green” Logistics will continue to attract mind-share, but until profitability is proven, market-share will lag.

While the USA might be rolling back environmental legislation to (at least the) 1970s to please the tech bros so they can build their energy and water intensive data centers for Gen-AI (that can blackout and dry entire towns, while nearby energy plants pollute on a scale not seen in decades), as the same mega corps try to build similar massive data centers in the EU and other environmentally conscious countries, we will see a renewed effort to introduce new environmental legislation, that will renew a push for “green” supply chains in those countries.

Nothing has changed in the past two decades. When the economy is good and consumers have extra disposable income, they become interested in corporate responsibility and green, and the green hype sells. But the reality is that, like corporations, consumers like to virtue signal and when the rubber meets the road, or, more importantly, the plastic hits the terminal, they still won’t spend more than they need to for a product or service they want to fulfill a need.

This concludes our coverage of the market predictions from the thought leaders in 2008 and how nothing has really changed over the past two decades.

Supply Chain 2026 or Supply Chain 2008? Part II

Still continuing our “the more things change, the more things stay the same” theme, back in 2008, the Supply Chain Digest published an article on Key Trends Impacting Supply Chain Management and Logistics for 2008 where it asked a number of leading academics and practitioners what they saw coming. (Their responses are summarized in this SI post.)

Nine (9) experts weighed in and provided 24 thoughts on what they saw coming in 2008. Those thoughts more-or-less fell into seven themes, and for the most part, those themes are the same themes today. Moreover, the specific concepts addressed are more-or-less the concepts being addressed today. Let’s continue to take them theme by theme.

Automation / Tech

Three (3) of the nine (9) experts centered on automation/tech as a core theme and stated that they believed:

  • Enhanced Visibility and Automation will take hold in logistics
  • The firms that recognize that a fresh approach focussed on value, cash flow, and light, non-intrusive, web-service-based, value-add software components that work with existing solutions and technologies will be the ones that make progress.
  • Successful supply chain technologies will become solution/results focussed, not just technology-focussed.
  • On-Demand / SaaS will continue to gain traction – particularly in TMS

Enhanced visibility is now needed across the entire supply chain. If you don’t identify a disruption at the source three levels down your supply chain (mine collapse, plant fire, etc. resulting in a material or part shortage), you won’t have time to recover by the time your tier 1 supplier misses the delivery date.

The best solutions are those that plug-and-play with the ones you already have — that connect out of the box. That’s why I2O (the “term-du-jour”) solutions are so hot — they help an organization plug and play disparate systems together.

The real leaders are those that use technology as an enabler, not a talent replacement, and definitely not as the ultimate solution. They focus on next generation tech that augments intelligence and makes their talent more efficient.

Despite all the hype that Agentic AI will take over, since the majority of it is based on hallucinatory Gen-AI and failures are becoming commonplace enough that organizations are losing faith in the hype, organizations will soon return to trustworty multi-tenant SaaS based on (A)RPA and deterministically controlled/gated agents, and efficient, affordably priced next-gen SaaS will soon come to the forefront again.

Logistics

Two (2) of the nine (9) experts centered heavily on logistics as a core theme and stated that they believed:

  • The need for Integrated Logistics will increase.
  • Carrier bankruptcies will increase in 2008.
  • The biggest challenge carriers will face is staying afloat as lower volumes and reduced margins crunch their cash-flow.
  • The biggest challenge for shippers will be maintaining service levels as carriers exit unprofitable markets and lanes.

The need for integrated logistics is still increasing as the constant interruptions across the global supply chains come fast and furious. We’re in a reality where you need to re-route shipments on the fly at not only every cross-dock and modal interchange point, but at every intermediate stop. Major road, bridge and border closures will force new routes; port, canal, and strait closures will force alternative shipping options or a switch to air cargo; sanctions will force entirely new carriers, routes, and supply chains; and so on. Once you head down the wrong route, it can take days to backtrack and select a new one, potentially causing perishable cargo to be wasted. Once your cargo is boarded on a ship that might be halted mid-route, it’s too late to have any hope of getting it on time. Once it gets into the hands of a now sanctioned carrier or hits a port in a sanctioned country, you’re never getting it back.

Carrier bankruptcies are a regular occurrence every time recessions cause a significant drop in spending and bookings drop, oil prices shoot up, insurance rates shoot up, or global pandemics prevent critical maintenance parts from being obtained and too much of the fleet goes offline. We’ve had multiple instances of mass carrier shutdowns and bankruptcies over the past 20 years (2008 recession, introduction of Map-21 in 2013 [RIP-21], COVID, and now the tariff crisis (with carrier shutdowns in 2025 almost equalling the closure rate of RIP-21: about 8,000 last year compared to about 10,000 during RIP-21).

Now that volumes are still down on many lanes and in many sectors due to the tariff crisis and rising oil costs are crushing their margins again, carriers are again desperately struggling to stay afloat.

Maintaining service levels is a considerable challenge with declining margins and the need to maintain secondary lanes that will never operate at capacity in order to secure major contracts.

Supply Chain 2026 or Supply Chain 2008? Part I

Continuing on our “the more things change, the more things stay the same” theme, back in 2008, the Supply Chain Digest published an article on Key Trends Impacting Supply Chain Management and Logistics for 2008 where it asked a number of leading academics and practitioners what they saw coming. (Their responses are summarized in this SI post.)

Nine (9) experts weighed in and provided 24 thoughts on what they saw coming in 2008. Those thoughts more-or-less fell into seven themes, and for the most part, those themes are the same themes today. Moreover, the specific concepts addressed are more-or-less the concepts being addressed today. Let’s take them theme by theme.

Delivered Cost

Four (4) of the nine (9) experts centered on cost as a core theme and stated that they believed:

  • total delivered cost will take hold as a concept
  • The required cross-functional focus needed to reduce costs will not get its due in most organizations
  • The firms that recognize that a fresh approach focussed on value, cash flow, and light, non-intrusive, web-service-based, value-add software components that work with existing solutions and technologies will be the ones that make progress
  • There will be an extensive focus on controlling oil and logistics costs
  • Businesses will start to understand that supply chain efficiency is linked to price.

Total delivered cost is still a major theme today with the tariff mania, the steep price hikes in certain categories and shipping with the Red Sea and Strait of Hormuz issues, and the increasingly price-sensitive consumer economy that is cash strapped as a result of so many essentials skyrocketing in price that is putting extra pressure on manufacturers, distributors, and retailers to keep costs down across the board.

Furthermore, in organizations that have already implemented reasonably modern procurement, logistics, and supply chain solutions, and achieved some process and cost savings, the only way they are going to get the next level of savings is with cross-functional coordination — reducing overstock and stock-outs; streamlining shop-floor procurement (from central warehouses and suppliers) with automation across manufacturing, logistics, supply chain, and procurement; etc.

The best results always involve identifying where automation and augmented intelligence can increase process efficiency and help identify more savings.

Oil and logistics costs are again at the forefront.

Finally, businesses have always known that supply chain efficiency is always linked to price. Business exists for Procurement, and it only continues to exist if it is more efficient in Procurement than individuals acting on their own.

Strategy/Models

Four (4) of the nine (9) experts also centered on cost as a core theme and stated that they believed:

  • Strategy will become more important
  • Companies will re-examine their strategic supply chain design decisions with regards to outsourcing
  • Software and Service Provider Business Models will Continue to Change
  • SCM organizations will have to focus more time and effort on tactical and operational issues driven by economic and competitive pressures

Strategy is becoming more important by the day as the rate of man-made disasters exceeds even natural ones, which have increased five fold over the last couple of decades. Especially with an AI-Hype induced market crash coming.

As a result of the tariff mania, companies are finally reconsidering their outsourcing and seriously looking for friendly sourcing, near sourcing, and home sourcing options where they have the opportunity to do so. For complex electronics or manufactured components that can only be produced in a few factories in the world, companies don’t have any choice but to outsource for those components but they are rethinking where final production takes place and then importing just what they need into select destinations.

The reality is that the fundamental capabilities of the vast majority of today’s software offerings are not that much different than the fundamental capabilities of the same software 20 years ago. The only difference: true multi-tenant cloud SaaS, hundreds of features you probably don’t use, greatly improved user interfaces, and more data to power them. Not counting Gen-AI, which is not reliable anyway, earlier versions of every other AI tech existed 20 years ago. And maybe the processing power wasn’t available to the average user or corporation, but the tech was there. However, most business apps don’t need AI, and all of the core procurement, supply chain, logistics, production, etc. functionality was there 20 years ago. Integration wasn’t out of the box, sometimes took forever to get basic data transfer between systems, and often happened just in time for a system upgrade. And the workflows were often so clunky it would take days to do what should take about an hour. Thus, since no one wants to buy the same stuff over and over, you need to change the business model to make it happen. Also, most consultants sell the same playbook for at least a decade, so they need to change the business model to hook you over and over.

The constant changing economic landscape as a result of tariff mania, the intermittent availability of straits and canals that change on a daily basis, the sanction wars, and other constant turmoil is forcing tactical and operational issues driven by economic pressure to the forefront.