Social Networks ARE a Disruptive Scourge
... and despite what Phil Fersht says, we should not embrace them. I could write a five page essay on why we should outlaw them, but since they've given all of you ADD (Attention Deficit Disorder, if you've gotten this far), I'll get to the point.
If you and your employees are checking your tweets every five minutes, how much work are you getting done? The answer: very little ... at a time when your smart competitors who have banned MySpace, FaceBook, and, most especially, Twitter, from the workplace are running circles around you. There's a place and a time for Web 2.0, and where most of today's instantiations are concerned, the office is not one of them. It's one thing to incorporate the useful components of the technology to allow your global workforce to come together, collaborate, and share ideas like RollStream did (which I do recommend) ... but it's another to allow your employees to follow sockington the cat on Twitter on work time. Think about it.





























Ah, you're a scurvy old curmudgeon, Doc. Think of how much you could learn listening to Ashton Kutcher's tweets!
... as is reading blogs.
(and email, too!)
But blogs are pull technology. You decide when you want to read them. Social Networks are all push ... pushing stuff to, and interrupting, you non-stop. You can decide what 15 minutes a day you're going to set aside to go out to blogs and learn something. Twitter tries to decide for you.
E-mail ... well, same story. You can leave the client off and decide what times you're going to check it. Of course, with so many people not knowing the difference between "send" and "send to all" and "reply" and "reply to all", it can be pretty time consuming ... but you cal also choose what to read now versus later with the header-based interface. And since the client is on your machine, you also control the "delete" key.